Whole Foods announced last week that it has introduced the Whole Foods Market Eco-Scale, a color-coded rating system for all household cleaners in its stores.
The system is tiered, and products are based on the specific set of environmental standards each of them meet. Every product will now be evaluated for environmental impact, safety, efficacy, source, labeling and animal testing. Based on the product evaluation, it will be rated red, orange, yellow or green on the Eco-Scale. Certain ingredients are prohibited in order for a cleaning product to meet the specific standards for each level of the Eco-Scale rating system and, with that, all products that do not at least meet the orange tier will be removed from the shelf by Earth Day 2012.
Whole Foods hopes that the Eco-Scale system will allow customers to make informed choices and, at the same time, encourage producers to create better products.
Read more at Triple Pundit.com
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