This excerpt from Jonathan Koomey's new book "Cold Cash, Cool Climate:
Science-based Advice for Ecological Entrepreneurs" courtesy of
CSRWire.com
Inventing the Future: There are many examples of the power of this technique, but one of my
favorites is in the recently released
biography of the late Steve Jobs.
In the 1960s, Corning Glass had developed a very durable type of glass they
called "gorilla glass", because it was so tough. They had stopped making it, but
in 2005 the CEO of Corning (Wendell Weeks) explained the material to Jobs, who
immediately wanted to use gorilla glass for the first iPhone.
"[Jobs] said he wanted as much gorilla glass as Corning could make within six
months.'We don't have the capacity,' Weeks replied. 'None of our plants make the
glass now.'
'Don't be afraid,' Jobs replied.
