Procter & Gamble is well known for its leadership in many consumer products categories. The company is also recognized as a leader in sustainablility, appearing in numerous investment indexes that track the nation's most sustainble firms. Now, P&G has further declared its intention to reduce waste, energy consumption and emissions. In partnership with WWF, P&G has pledged to reduce its use of petroleum-derived materials by 25%, reduce its packaging by 20% and ensure 30% of the power in its operations is sourced from renewable energy by 2020.
The new commitments will also be communicated to consumers through P&G’s existing consumer-facing initiative Future Friendly, which aims to educate consumers on how they can reduce waste and save energy and water. Company President and CEO Bob McDonald says: “No one company can have all the answers but we recognise that we need to be part of the solution.”
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