Google, Apple and Honda have earned reputations that far exceed their actual sustainability performance according to a recent report by Brandlogic and CRD Analytics.
The study of 100 leading brands across nine industries found that 66 had perceived sustainability performance that exceeded their actual performance. Such brands included Visa, AT&T, Starbucks, Yahoo! and Toyota.
Boardwalk's Capital's own independent research found glaring holes in Apple's supply chain and environmental controls. On the flip side, we have previously highlighted UPS's efficiency improvements and on Google's commitment to alternative energy sources...
Read more at Environmental Leader and access the Brandlogic report here.
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