Friday, December 23, 2011

Procter & Gamble: Sustainability Competition Pays Dividends

Procter & Gamble CEO Bob McDonald declared a bold vision -- one that includes making all products and packaging with recycled or renewable materials, and ensuring that no waste from P&G products touches a landfill. Prominent in the vision, too, is powering all plants with renewable energy. Because all of this will take decades to achieve, P&G also declared a series of shorter-term, 10-year goals to guarantee that the company is making progress. The 2020 renewable energy goal is to power 30% of P&G's energy needs for 180 plants worldwide with renewable sources.

The challenges of such an undertaking were immense, so P&G created a tournament and included outsiders for their energy, expertise and imagination. The fruits of their labor will be seen over many years but the process and initial results are fascinating. Read more here.

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